Tom Ferris

Artificial Intelligence (AI) is more than an upgrade—it’s a strategic partner that enhances efficiency, precision, and innovation across industries like customer service, InsurTech, aviation, and marine. By integrating AI into...

Choosing between Agile and Waterfall project management methodologies depends on your project’s specific requirements, goals, and environment. Each approach has unique strengths and challenges that cater to different types of...

The right framework can streamline development, improve performance, and ensure scalability—but with countless options available, making an informed choice can feel daunting. Here’s a comprehensive, easy-to-understand guide to help you...

For start-ups in the UK, accessing funding can be a game-changer, enabling businesses to turn innovative ideas into successful ventures. Innovate UK, the UK’s innovation agency plays a pivotal role...

In the fast-paced world of digital products, businesses often need to strike a balance between launching quickly and scaling efficiently. Enter the Minimum Viable Product (MVP).

As businesses strive to enhance customer service, AI has become a powerful tool to streamline operations, reduce costs, and improve the customer experience. One of the most effective areas for...

Artificial intelligence (AI) is no longer just for tech giants. Small to medium-sized businesses have a golden opportunity to leverage AI tools to streamline operations, enhance customer service, and ultimately...

We’re excited to welcome Norbert Zietek as our new Senior UX Designer at New Icon! With a background in UX and a passion for problem-solving, Norbert brings experience from cybersecurity...

When developing cloud-based applications, businesses must decide whether to focus on optimizing software for efficiency or rely on more powerful, expensive hardware to handle increasing user demand. Understanding the long-term...

Welcome our new starter - Andrew who will be our new